The Marketing Role of The Store Manager

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Question 1 of 10

1. Question
What are the key components of customer relationship management for a store manager?
- a) Understanding customer needs, building strong relationships, providing excellent customer service, and implementing effective communication strategies
- b) Ignoring customer needs and preferences
- c) Providing subpar customer service
- d) Having poor communication with customers
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Question 2 of 10

2. Question
How can a store manager build and maintain strong relationships with customers?
- a) By providing excellent customer service, offering personalised experiences, and maintaining open communication channels.
- b) By offering generic experiences to all customers
- c) By ignoring customer complaints and feedback
- d) By limiting communication with customers
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Question 3 of 10

3. Question
Why is customer relationship management important for the success of a store?
- a) It has no impact on customer loyalty
- b) It only focuses on acquiring new customers
- c) It helps in building and maintaining strong relationships with customers, increasing customer loyalty, and driving repeat business
- d) It is only important for online stores
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Question 4 of 10

4. Question
What are some effective promotional activities that a store manager can implement?
- a) Only focusing on traditional advertising methods like newspaper ads
- b) Utilising any form of marketing or promotions
- c) Ignoring customer feedback and complaints
- d) Running sales and promotions, hosting events or workshops, utilising social media and email marketing
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Question 5 of 10

5. Question
How can a store manager use social media for promotional activities?
- a) By avoiding any interaction with customers and influencers
- b) By posting marketing content without any strategy
- c) By creating engaging content, running targeted ads, and interacting with customers
- d) By ignoring social media and focusing only on traditional advertising
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Question 6 of 10

6. Question
What role does store layout play in influencing customer behaviour?
- a) It has no impact on customer behaviour
- b) It only affects the employees, not the customers
- c) It can influence customer behaviour by guiding their movement, and highlighting specific products or promotions.
- d) It can make customers feel uncomfortable and unwelcome
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Question 7 of 10

7. Question
What are some key elements of an effective store layout and design?
- a) Ignoring traffic flow and aesthetics
- b) Random placement of products and no signage
- c) Consideration of traffic flow, product placement, signage, and aesthetics
- d) Consideration of online marketing only
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Question 8 of 10

8. Question
How can a store manager optimize the layout to enhance the customer experience?
- a) By randomly placing items throughout the store
- b) By creating obstacles and dead ends in the layout
- c) By not using any signage or directions for customers
- d) By strategically placing popular items near the entrance, creating clear pathways, and using signage to guide customers to different sections.
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Question 9 of 10

9. Question
Why is it important for a store manager to consider the visual merchandising in the store layout?
- a) To discourage customers from entering the store
- b) To attract customers, create a positive shopping experience, and increase sales.
- c) To make the store layout confusing and unappealing
- d) To decrease sales and drive away potential customers
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Question 10 of 10

10. Question
What impact can store design have on customer perception and purchasing behaviour?
- a) It has no impact on customer perception and purchasing behaviour
- b) It can negatively impact customer perception and purchasing behaviour
- c) It can influence customer perception and purchasing behaviour
- d) It only impacts customer perception, not purchasing behaviour
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The Marketing Role of The Store Manager

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