Assignment 2: Due on 27 May 2024

Instructions:

• Download the instructions provided in the Material Tab and complete the assignment.
• Submit a 5–10-minute video that outlines the specific strategy and its expected impact along with visuals into the LMS for review.
• Ensure that you submission is saved as: “Your Name – Assignment 2” before uploading it.

Objective:

To apply key marketing concepts from “The Marketing Role of The Store Manager” seminar by implementing a specific strategy within their store and reflecting on the process and outcomes.

Assignment Details:

Each store manager is tasked with selecting, implementing, and documenting a marketing strategy (e.g., visual merchandising enhancements, in-store promotions, digital integration, or customer service improvements). The goal is to influence customer behavior positively and enhance the shopping experience.

Note:

• Make sure to follow all the steps in the instructions provided under the Materials Tab.
• Make sure that you have addressed all of the assessment cirteria.
• If you need assistance with the upload, please contact Merlinda