The Strategy Continuum Framework
Strategy Continuum Framework
Five Decisions of Strategy (The Framework)
The creation, or selection of a specific strategy, consists of five decisions, depicted in the framework image.
The first decision is to have a winning aspiration; a vision, a mission, something that the organisation wants to achieve or become and in doing that it wins or beats its competitors.
The second decision is where the organisation is going to play in a global/regional/local market. Does it plan to offer a wide range of products, or a very niche range of products? Is it going to provide products to a wide segment of customers or focus on specific customers? This is referred to a broad or narrow scope. The more international, the wider your product mix, and the wider your customer segmentation is, broader your scope. The opposite of that would be a narrower scope.
The third decision how you are going to compete? In other words, are you going to try and take the market by focusing on low price, or are you going to have a differentiator? This differentiator can be exclusive service or speed of delivery, top-quality products, convenience factors or experiences that draws the customer to make use of your service or purchase your products.
The fourth is implementing certain structures and systems in the organisation which helps the organisation managing and monitoring strategy implementation.
The fifth decision is based on allocation of the four generic resources mentioned earlier to support strategy implementation.
You can download this framework from the materials tab.
Strategy Selection as a Positioning Act
Strategic Positioning Dimensions
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